Terrestrial broadcast series have long been established as popular TV shows, produced and broadcast through terrestrial broadcasting stations. In contrast, online services are internet-based streaming platforms, with Netflix, Watcha, and Wavve being leading competitors. As audience preferences evolve, competition between terrestrial dramas and digital streaming platforms has become fierce. Consequently, each platform is producing exclusive releases and employing adaptive strategies to strengthen its competitiveness.

Differentiation Strategies of Terrestrial Dramas

Terrestrial dramas focus on providing content with widespread popularity while maintaining time-honored formats. In particular, they actively cast star actors to boost ratings and produce dramas that resonate with a diverse demographic, thereby securing a loyal audience. Additionally, leveraging their long broadcasting experience and established reputation, they continue to offer traditional stories, ensuring stable viewership ratings. This allows audiences to find more ways to engage with network television through various mediums.

Differentiation Strategies of OTT Services

OTT providers are expanding their market by employing tactics distinct from network-based television. Firstly, they actively adopt emerging trends and unique structures, prioritizing creative risk-taking and artistry over mass appeal. Secondly, they provide tailored content that meets the needs of niche preferences, targeting unique fan bases. Lastly, they focus on producing globally accessible media aimed at the expanding international scene, allowing them to grow their fanbase not only domestically but also on a global scale. Through these strategies, OTT platforms are building industry dominance in ways different from legacy channels.

Competition and Collaboration Between Platforms

As legacy media companies increasingly enter the OTT market, competition has intensified. For instance, KBS and a long-established broadcaster operate their own OTT services, 'KBS Streaming Hub' and 'MBC Digital', respectively, distributing their existing broadcast content on digital platforms. This initiative helps sustain the relevance of established TV channels while attracting new viewership. Meanwhile, the growth of new media services is changing consumer behavior towards more flexible viewing options.

Conversely, streaming providers are also expanding their dominance by collaborating with terrestrial broadcasters. A leading global streaming giant has gained a global following with K-content hits like 'Squid Game' and 'Hellbound', leveraging the high-quality filming standards of traditional industry leaders. This strategic alliance helps both parties maximize their potential, click here fostering a diverse storytelling landscape. As a result, the distinction between traditional and modern media continue to blur.

Ultimately, terrestrial dramas and streaming platforms are both competing and seeking collaboration through their respective market tactics. network-produced content maintain classic formats and general audience focus, whereas OTT services provide bold and globally targeted content. As collaboration and integration between these platforms continue to grow, audiences can expect a wider-ranging and enriched content environment in the future.